Jayne O'Brien

Portrait
Jayne O'Brien, Head of Marketing and Customer Support

Jayne O’Brien is JetBlue’s head of marketing and customer support, responsible for the airline’s brand, marketing and advertising, e-commerce, customer support, as well as its highly awarded onboard product.



O’Brien joined JetBlue in 2020 bringing a wealth of global travel and marketing experience to the airline. She previously served as senior vice president of global brands at Intercontinental Hotel Group; managing director, USA for Scenic – Luxury Cruises & Tours; and chief marketing officer for Dubai Properties Group, part of Dubai Holding.



Her professional background also includes extensive airline industry experience from her 18-year career with British Airways in a number of operations and marketing leadership positions in the Americas and Europe, culminating in the role of Head of Global Brand & UK Marketing



She is a graduate of the University of London.