- A custom-made pet carrier co-designed by New York icon Cindy Adams,
founder of Jazzy Park Avenue Dog products, now available on
www.jetblue.com/jetpaws -
- Now through Dec. 30, customers can enter the 'JetBlue Pet Look-Alike'
photo contest (a) for a chance to win a trip for two to a top pet-friendly
destination -
NEW YORK, Dec. 15 /PRNewswire-FirstCall/ -- Pet fur-iendly JetBlue Airways
(Nasdaq: JBLU) today unveils JetPaws(TM), an exclusive new in-cabin program
designed to provide pet owners with helpful Travel Pettiquette guidelines,
which outline the social graces of jetting with small dogs and cats. As part
of the new program, customers will also receive two bonus award points for
each flight through JetBlue's TrueBlue customer loyalty program, helping
two-legged customers earn free travel faster when traveling with Fido or
Fluffy.
(Photo: http://www.newscom.com/cgi-bin/prnh/20081215/NY52187 )
In addition, JetBlue also announces the creation of a unique, custom-made
pet carrier and separate travel kit co-designed by Cindy Adams, celebrated New
York Post columnist, ASPCA board member and founder of Jazzy Park Avenue Dog
products. The carrier is now available for purchase online at ShopBlue for
$45. The kit, which includes a pet blanket, rubber bone and travel dish, is
also available online. More information about the new program and how to
purchase the new pet carrier and kit can be found at www.jetblue.com/jetpaws.
"With more than 80,000 pets traveling on JetBlue each year, the JetPaws
program is designed to make traveling with pets smooth from start to finish,
offering valuable TrueBlue points along the way," said Kim Ruvolo, Brand
Manager of JetBlue Airways. "We are excited to partner with New York City
icon Cindy Adams, who brings her sense of style and fun to the design of our
exclusive new pet carrier."
"Traveling is a big part of my life and my work and I always love bringing
my sweet babies Juicy and Jazzy along when I can," said Cindy Adams, founder
of Jazzy Park Avenue Dog products. "That is why JetBlue and I partnered
together to make traveling with your pet more fun and easy. It's refreshing
to partner with an airline so dedicated to customer service, even when it
comes to pets."
Other JetPaws program elements include a special welcome email for pet
owners within one week of their booking and complimentary access to a
downloadable e-booklet highlighting pet-friendly hotels, restaurants, parks
and animal hospitals in some of JetBlue's top cities, including: Boston; Fort
Lauderdale; Las Vegas; Long Beach/L.A.; New York; Orlando; San Francisco; and
Washington, D.C.
To celebrate the launch of JetPaws, today through December 30, 2008, the
value airline is hosting the 'JetBlue Pet Look-Alike' photo contest (a) on
www.jetblue.com/jetpaws, where customers can find information on how to submit
their favorite resemblance photo of them and their pet. One photo can be
submitted per email address along with the pet and owner's first and last
name. JetBlue will post the top submissions on the Web site during the
contest and judging will take place from December 31, 2008 to January 9, 2009
by the airline's crewmembers, who will vote on the top five photos. The grand
prize winner will receive roundtrip travel for two to any of the airline's 51
destinations, and four runner-ups will receive the JetPaws Pet Carrier and Pet
Travel Kit (a).
JetBlue accepts up to four small cats or dogs in the cabin of the aircraft
on both domestic and international flights. The combined weight of the pet
and carrier may not exceed 20 pounds. Only one pet is allowed per customer
and the pet carrier does count as one personal carry-on item. For the safety
and comfort of all customers, pets must remain in a closed carrier at the
airport and in-flight for the entire duration of the trip. To book a pet,
customers must call our reservations team at 1-800-JETBLUE.
New York-based JetBlue Airways has created a new airline category based on
value, service and style. Known for its award-winning service and free TV as
much as its low fares, JetBlue is now pleased to offer customers Lots of
Legroom and super-spacious Even More Legroom seats. JetBlue introduced
complimentary in-flight e-mail and instant messaging services on aircraft
"BetaBlue," a first among U.S. domestic airlines. JetBlue is also America's
first and only airline to offer its own Customer Bill of Rights, with
meaningful and specific compensation for customers inconvenienced by service
disruptions within JetBlue's control. Visit www.jetblue.com/promise for
details. JetBlue serves 51 cities with 600 daily flights. With JetBlue, all
seats are assigned, all travel is ticketless, all fares are one-way, and an
overnight stay is never required. For information or reservations call
1-800-JETBLUE (1-800-538-2583) or visit www.jetblue.com.
(a) JetBlue is launching a "JetPaws Pet Look-Alike" photo contest,
inviting customers to share submit photos showing how much they and their pets
look alike. To enter, each customer should submit a still photograph of
themselves with their pet, or one photo of themselves and one of their pet,
via email to jetpaws@jetblue.com between December 15 and December 30. JetBlue
will post its 50 favorite photos at www.jetblue.com/jetpaws, and JetBlue
crewmembers will vote on their favorite photos. Based on the crewmember
votes, the top photographer will receive a JetBlue Getaways vacation package,
including hotel and airfare to any JetBlue Getaways Destination. Some
restrictions apply: see www.jetblue.com/jetpaws for Official Rules.
This press release contains statements of a forward-looking nature which
represent our management's beliefs and assumptions concerning future events.
Forward-looking statements involve risks, uncertainties and assumptions, and
are based on information currently available to us. Actual results may differ
materially from those expressed in the forward-looking statements due to many
factors, including, without limitation, our extremely competitive industry;
increases in fuel prices, maintenance costs and interest rates; our ability to
implement our growth strategy, including the ability to operate reliably the
EMBRAER 190 aircraft and our new terminal at JFK; our significant fixed
obligations; our ability to attract and retain qualified personnel and
maintain our culture as we grow; our reliance on high daily aircraft
utilization; our dependence on the New York metropolitan market and the effect
of increased congestion in this market; our reliance on automated systems and
technology; our being subject to potential unionization; our reliance on a
limited number of suppliers; changes in or additional government regulation;
changes in our industry due to other airlines' financial condition; and
external geopolitical events and conditions. Further information concerning
these and other factors is contained in the Company's Securities and Exchange
Commission filings, including but not limited to, the Company's 2007 Annual
Report on Form 10-K and Quarterly Reports on Form 10-Q. We undertake no
obligation to update any forward-looking statements to reflect events or
circumstances that may arise after the date of this release.
SOURCE JetBlue Airways
-0- 12/15/2008
/CONTACT: JetBlue Corporate Communications,
CorporateCommunications@jetblue.com, +1-718-709-3089; or JetBlue Reservations,
+800-JET-BLUE (538-2583)/
/Photo: http://www.newscom.com/cgi-bin/prnh/20081215/NY52187
http://photoarchive.ap.org
AP PhotoExpress Network: PRN7
PRN Photo Desk, photodesk@prnewswire.com/
/Web Site: http://www.jetblue.com
http://www.jetblue.com/jetpaws
http://www.jetblue.com/promise /
(JBLU)
CO: JetBlue Airways
ST: New York
IN: AIR LEI TRA
SU: PET
PR
-- NY52187 --
2187 12/15/2008 08:00 EST http://www.prnewswire.com